Johanna Sjoberg, founder of Beautyfool Hair Care, has been looking for a salon quality line of products that are not only non-toxic, but effective and comparable to level of standard she has worked with in her career.  Coming up short in her search, she decided to create her own line she could stand behind.  Beautyfool Hair Care contains natural, organic ingredients and gentle synthetics that are considered safe for humans, animals, as well as the environment.